Gibboo - Online Marketing

The Contact Management System
1. Import your contacts

Gibboo's Contact Management System enables you to add contacts manually, one by one, or to import them from spreadsheets; and you can also collect email addresses using our website sign-up forms. The system lets you put in (or import) lots of details - names, email addresses, company and so on, and also

any notes that you have made. For example, if you are a shoe retailer, you might wish to note 'shoe size' for each contact (if you have collected this information); or if you are a plant nursery, you might wish to note 'soil type' in each contact file: and if you're a wine merchant, you could add 'preferred wine region'.

2. Keep your contact files up-to-date

Gibboo helps you to keep your contact lists up-to-date, either manually (by adding notes, 'tags', details of conversations), or by using Gibboo's email tools. If an email to a contact has 'bounced', for example, you will be alerted by the system, and may wish to check that the email address is correct and still valid;

after three bounces, a contact will no longer be sent emails. If a contact has clicked the 'unsubscribe' button, you will also be alerted, and no further emails will be sent to that person.

3. Group your contacts for targeted marketing

By creating and then targeting specific groups of contacts (building suppliers in Kent; organic farmers in Wiltshire; everyone who has visited your hotel in the Spring; wine drinkers who have shown an interest in Loire Valley reds; CEOs of engineering companies; customers with a June birthday, women with extra-large feet), you can deliver personalised emails targeted by area, company position,

interest, need, birthday, and many other elements. Groups can then be added to and altered; and contacts can be tagged to appear in several groups. There's no end to the information which you can gather about your customers' needs, and from which you can establish a targeted group.

The Mailshot System
1. Easily create and send exciting mailshots

Once your contact lists are ready, you can settle down to the exciting stuff. Here's where your creativity can be set free. When you use our email templates you can play with words and photos, type-faces and fonts, in order to create your special email campaign. Several of our templates are adaptable, so you can easily add or subtract whole sections. However, if you don't want (or don't have the skills)

to sort out design details, simply point-and-click to incorporate your text and photos; our designers have already done the work, so you can spend your precious time doing what you know you're good at. Or, if you want something to match your website, get us to design a bespoke template for you; you can still alter and re-use that as often as you wish.

2. Personalise your mailshots

Statistics show that personalised mailshots are more likely to deliver their message than general ones. Addressing contacts with ‘Dear Joe’, or incorporating the name of your contact’s company in the text, is likely to keep up interest in your product, and enhance your relationship with your clients. If you don’t have these details, Gibboo can substitute 'Dear Customer', 'Dear

Member', 'Dear Parent' or 'Dear flower buyer' - whatever you wish. By grouping and targeting your contacts, you can devise countless ways of personalising your lists - for instance, by sending letters to people with a specific job title and are in a specific industry; or to people who have a specific age; or to people who have a special birthday.

3. Add links to your website, blogs, or specific web pages

The reason for sending mailshots to your contacts is not just to inform them of some exciting new product/plan/service. If you have an online presence, sending a mailshot or newsletter should direct readers to your website - either the home page, or some other specific page you wish to promote - or to your blog. Gibboo

enables you to add multiple links to website pages, so in your mailshot you can offer readers a choice of products or services you wish to promote - European or New World wines, Asian or African safaris, men’s or women’s shoes, little black dresses or ethnic flowery numbers (the list is endless).

4. Send targeted personalised follow-up mailshots to interested contacts

Once a contact has clicked on a specific link that you’ve included in your email, you will be able to create a targeted follow-up campaign to capitalise on that information. For example, if in your email you created a link (with a description or special offer) to a section of your website that features South African red wines, all the contacts who clicked on that link have clearly demonstrated that they might be interested in such wines. That gives you a wonderful opportunity to target this group with tempting offers and more information. Don’t miss such a valuable marketing potential!

Another very useful feature in Gibboo is ‘geolocation’, which enables you to target contacts who have clicked on an email link from or near a specific location. For example, if a group of people from the Cambridge area has shown an interest in your South African wines, you could send a personalised follow-up to them alerting them to a South African wine-tasting event you are holding in your Cambridge shop.

5. Use even more tools for effective marketing.

You can use Gibboo to send SMS messages, to alert contacts about a special offer, or a forthcoming event. In addition, Gibboo enables you to add links in your mailshot to your social network pages, and also to add a ‘like’ or ‘tweet’ button for readers to recommend your product to others.

Some people either need, or wish, to receive their emails in unformatted plain text (rather than HTML), which can be read on any mobile phone - as they

contain no images, graphics, colours, or different types of fonts. They are also useful for people who use a text-to-speech converter. Gibboo automatically converts HTML emails to plain text, so that anyone who needs to receive their emails in plain text will do so, without the sender needing to do anything.

The more ways in which you can promote what you do, the more exposure your business will have to the wider world.

The Analysis tools
1. Analyse WHO clicked on WHAT links

See at a glance who has opened your email, and who has clicked on a specific link. Then, create groups of all those contacts who have clicked on each link - which go straight into your Contact Management System, and will then be accessible for targeted follow-up mailshots (and you can also download the

information into a spreadsheet). Gibboo automatically deals with ‘bounces’ (such as addresses which are no longer valid), and ‘unsubscribes’ (who won’t be sent any more emails), so that your lists are kept totally up-to-date.

2. Analyse WHEN people opened your mailshot

The analysis tools enable you to see at what time emails were opened, and on which day, so that you can see whether a mailshot sent out on Friday was opened predominantly on the same day, or generally on the following Monday

(or on the Saturday), or whether a Saturday morning email was opened when it was sent, or was left to languish till Monday. In this way, you can work out the optimum time and day to send out your campaigns.

3. Analyse WHERE people opened your mailshot

Pinpoint where your customers opened your mailshot, even if you do not know their address. For example, you can find out who opened your mailshot from within 50 miles of Cambridge, or from within 100km of Paris. Then, you can create precisely targeted follow-up mailshots to groups of those contacts - or you can even sub-divide those groups into ‘people from the Cambridge area who are

in the building trade’ and ‘people from the Cambridge area who are in the printing trade’ (depending on the information you have entered into the Contact Management System). If you do business internationally, you can also see at-a-glance from which country your mailshot was opened.

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