This is how wine merhants Vino Veritas used Gibboo for its summer marketing campaign...
Let's take an example of one of Vino Veritas' customers, Laura
Pay attention to your customers, and they will pay attention to you
1. Vino Veritas sent a personalised mailshot to its whole contact list which incorporated clickable links to their website
2. They then sent targeted follow-up emails to everyone who clicked on a specific link, e.g South Africa
3. Using Gibbooʼs geolocation facility, Vino Veritas tracked all the customers who showed an interest in South African wines
4. Those who live within a 50-mile radius of Vino Veritasʼ Cambridge shop were sent a follow-up email alerting them to a local event
5. Using Gibbooʼs SMS facility, they sent out a reminder text message the evening before the wine tasting event
Pay attention to your customers, and they will pay attention to you
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